http://www.campaignlive.com/article/halloween-new-christmas/1448721
Our holidays today have become about PR stunts, and how companies can benefit off of it. Every year, Halloween gets bigger and bigger, people investing more time and money into their costumes, and the brands creating limited time offers.
Because Halloween is such a versatile celebration, it does not have a religious background like Christmas, and it’s a way friends can come together to have fun.
I know for me, the weekend before Halloween, something was happening every night, and you wanted to be included. Whether it was a Halloween party, or events happening around town. There is something to go to.
I would not say Halloween is the new Christmas, but I see it as an opportunity to celebrate with friends and a time to have fun.